EcoLactam

Brief

B2B companies face two challenges. One, it is difficult to distinguish and stand out in a sea of identical stock footage videos. Second, all of the content must be completely visualized and created from scratch. The added challenge for the video's creation was striking a balance between precise, technical accuracy and still providing an engaging storyline.

Approach

We worked closely with two departments of the Fibrant company. First, we learned about the chemical process from a team in the chemical department; then we spoke to sales staff who helped us understand what their clients were looking for.

Creation

Creating a new 3D world was a challenge. We had to make an animation that looked as much like the real thing as possible and added a green feel. We studied how liquids work in real life so we could create a realistic simulation of them—and then did some things with it that are unrealistic but look cool visually. In addition, we had to create a forest so lifelike that the trees and leaves seemed to move on their own. So we created another simulation for this effect.

CLIENT
Fibrant
BRAND
EcoLactam
AGENCY
Romano Brand Studio
PRODUCTION COMPANY
CandyMustache
DIRECTOR
Apostolos Roussas