Brief

The challenge on this logo animation was to make the connection, speed and scalability of Azure services immediately clear—and tie that into the entire video.

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Approach

The connection with the audience had to be instantaneous. Microsoft's logo—the square—creates everything. It presents features and represents them visually.

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Creation

This 3D animation uses a 2D style. The cube breaks into 4 parts that expand and scale, just like the Microsoft Azure services do.