Brief

Import, Edit, Share. We had to present the three features in a way that was both cool and easy for users to understand.

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Approach

Fast editing, smooth transitions, and familiar faces—these are the key ingredients for creating cool video animation. Effortless and easy—Like you are using Vectary.

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Creation

We had to create an animation that was smooth and efficient, but also allowed the audience to take in the information. So we redesigned the interface—making it more like live-action than screencasts.